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E-Business Building IT 영문자료

E-Business Building
Webmonkey E-Business Curriculum
Webmonkey's guide to the e-biz world will fill your bucket with money-making skills. Count your pennies now! 09 APR 2003
Getting Paid on the Web
What's the best way to get that e-money? Build your own shopping cart? Set up a merchant account? PayPal? PayDirect? An e-wallet system? Hm! 11 Apr 2002
E-Commerce Tutorial
Looking to put your business online? Before you leap, look into the available e-com solutions, think about what your customers want, and plan ahead. Updated 03 Jul 2001
Online Advertising 101
Want to sell ads on your website? Adam guides you through the vocabulary and technology you need to make it happen. 6 Apr 2001
Advanced Online Advertising
Does the business side of online advertising boggle your mind? If so, Seth can guide you through impressions, ad clicks and other workings of the biz. 24 Apr 2001
Sitespring Foreword
Macromedia's new Web project management application revolutionizes the relationship between the team and the client. Mike takes a sneak peek. 21 June 2001
Choose and Register a Domain Name
With all the normal names taken, and with the number of registries rabbit-high, landing a reasonable domain can be rough. Paul's tips and tricks ease the pain. 13 Jun 2000
Digital Storage Options
Looking for a place to ferret away those phat MP3s? Let Chris show you around the storage space: Zip, Jaz, and Orb drives, recordable CDs, DVDs, hard disks, and more. 25 May 2000
Hiring a Site Developer
Whether you're looking for someone to build your site or you're a Web designer wondering what the hell those clients want from you, Evany shows you the way. 1 Jun 1999
One Site, One Day, Five Bucks
That Web site needed to go live yesterday? No one's footing the bill? Josh has been there. 9 Dec 1998
The Affiliate Network Lowdown
Ever buy a book from Amazon through a friend's site? Michael is here to give you the skinny on affiliate programs, a new fad. 24 Nov 1998
Managing Customer Feedback
You've got a product. You put up a site, and now users are clicking and buying. Margarita time, right? Wrong - you still need a customer support system. 2 Apr 1999
Finding and Keeping a Company Web Team
Learn how to build a Web team for your company (and how to keep that team from hitting the road). 1 Jun 1998
Choosing a Publishing System
Running a site like HotWired, with piles of content and redesigns aplenty, would be insane without a publishing system. Want one? Liz sure knows how to pick 'em. 13 Aug 1999
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Off-site Recommendations
from sister site Lycos Small Business:
Customer Service Tool Overview
Want to make those users feel right at home? The right technology can make your site feel as comfy as fuzzy slippers and a reclined Lay-Z-Boy.
How Secure is Your Domain Name?
Learn about five common risks that leave your cleverurl.com vulnerable to hijacking.
Defend Your Transaction Data
Does your site violate recent privacy legislation? Fix things now, before you run into trouble of the very public variety.
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E-Business Marketing
Metadata, Mark II
Jason takes a look at some independent technologies (GeoURL, SMBmeta, Dublin Core, RDF, and FOAF) and their struggle to get useful metadata back into the Web. 7 Jul 2003
A Banner-Free Year for Advertising
How do you like your ads? Paul likes his served text-based, with a side of down-homey charm. 14 June 2002
Search Engine Optimization -- FREE!
Webmonkey's insider guide to getting and keeping the most traffic from search engines. 5 Jun 2001
Supercharged Beta Test
If you want a successful beta test, ask the experts. Josh and Oliver explain the finer points of focus groups and user surveys. 14 May 2001
Market Research on the Web
Figure out just who your visitors are and what they want with focus groups, usability testing, and behavioral tracking. 29 Apr 1999
Ad Banner Design
Cramming all that ad info into the size of a banner can be a tight squeeze. Doug shows you some tricks to make it work. 28 Jan 1999
Adding Search to Your Site
Avi explains what you should be searching for when using a remote site search tool. 1 Mar 2000
Ad Serving Tutorial
Deciding how to serve ads to your site can be mystifying at best. Let ad guru Caryl show you the way. 3 Aug 1998
See Your Ad Here!
Advertising on the Web has some distinct advantages over the TV set and tabloid, billboard and bus, including the ability to target ads and then track them like never before. But first, there are a few things you should know. 24 Apr 1998
Drumming Up Web Traffic on the Cheap
It's easy to drive traffic to your site if you have a couple of million bucks for marketing. But doing it on the cheap — or even free — isn't as hard as you might think. 2 Sep 1997
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Off-site Recommendations
from sister site Lycos Small Business:
Forging an E-mail Campaign
The right format, frequency, and audience can mean all the difference between valuable e-zines and filter-to-trash spam.
Repeat Business Strategies
Discover what it takes to keep 'em coming back for more. And repeat.
Online PR
Learn how to craft the kind of sweet press releases that succeed online.
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E-Business Tracking
Log File Lowdown
Dying to find out who's clicking where on your site? Mike dissects a sample Web server log, then reviews the top free and for-pay log file analysis utilities. 15 Jun 2001
Tracking Tutorial
You can't collect all that much info about who's visiting your site. But don't despair — if you look close enough, there's still useful knowledge to be had. 24 Apr 1998
Who's Linking to You?
Toxic delves into referer (yup, that's how geeks spell it) logs for some basics. 22 Nov 1996
An Introduction to Cookies
Marc explains how cookies work. 7 Nov 1996
The Risks of Cookies
Marc delves into cookie abuse and explains how to steer clear, if you so desire. 3 Jan 1996
What Cookies Can Do for You
Len takes a look at cookies from the Web designer\'s perspective. 15 Jan 1998


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